Tenille Included in "In Her Words" Series
RESPECT. Magazine reveals partnership between EMPIRE & Tequila Herradura:
EMPIRE the leading independent label, distributor, and publisher, and premier liquor brand Tequila Herradura announce In Her Words – a new video series honoring the contributions of women in music and highlighting indie artists. The series features Chicago R&B star Tink, R&B/rap up & comer Jean Deaux and Nashville rising act Tenille Arts. The 3 artists share intimate details about their career journey in a doc-style format & cheers to all of the special women in their life over custom cocktail recipes that represent their style & personality. The partnership also includes a donation to the Global Fund for Women, an organization dedicated to gender justice and women’s advancement.
EMPIRE is one of the most diverse & gender-inclusive labels in the music business. We’ve been able to build an incredible team of women across our organization who are empowering the next generation of independent artists. We’re thrilled to work with a spirit company like Tequila Herradura that understands the unprecedented value women hold in music.
-Tina Davis, VP of A&R, EMPIRE
Women have played a crucial role through Tequila Herradura’s 150 years history. We became the first distillery in the industry to have a woman leading in production and from one generation to another, this has made important contributions to the brand’s legacy, authenticity and spirit of community. Same as we celebrate our people, we couldn’t be more excited to partner with EMPIRE in something that honors the contributions that women make to the music industry.
-Micah McLendon, Tequila Marketing Manager, Tequila Herradura